Welcome to Work at Home Moms & Dads

Helene Zemel is a stay at home mom. Even though I have M.B.A. and M.A. degrees, when my daughter was born I changed the nature of the type of work that I did in order to spend more time with her. My first home based business was as a piano teacher which I still do. More recently I have become an independent business owner with AmeriPlan. Staying at home became even more important when my daugther and I began our home-schooling venture. We successfully home-schooled 7th through 12th grades. You can read about our experience in the home-schooling section of this website.

Spring Marketing Tip  

Flea Markets, Craft & Job Fairs With the 40 degree temperatures we have been having in the Northeast these past few weeks, it is hard to believe that it Spring.

 I do suspect that we will be in for some nicer weather, so you might want to add some nice weather activities to your marketing plan.

 With some nice weather on the way, consider doing an outdoor flea market, crafts, or job fair. The large markets are best because they attract many visitors. Again this is a good source of self generated leads where people will approach you for information on your products, service, or business opportunity.

It is important to make your booth or table as attractive as possible. You can even place some candy, balloons, or other giveaways at your table.  Have lots of flyers and brochures for people to take.  You might even be able to offer free samples of your product.  Consider having a raffle or drawing for a prize. Also visit the other vendors at the market and give them your business card.  Perhaps they can use your product or service. 

  Make up some large signs to attract people over. I even tried placing a car magnetic sign on a magnetic board and it made for a very professional looking sign.  Check with your company to see what sales tools or display items they may have available for purchase for your show or fair.

Marketing to Businesses in your neighborhood

 Do you offer a product or service that other businesses can use?  Take advantage of the nice weather to visit small businesses in your area to market your product or service.  To find small businesses, consider visiting a strip mall or small industrial park.  If you feel more comfortable, send an e-mail or a snail mail first, but first make a call to determine whom to address your correspondence to.